| Organization
Name |
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Escape
Night Club |
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Organization
Identity
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Escape
is an organization that provides fun and alternative
events to OSU students at accessible times and man
fable costs. We are a non-alcoholic venue that is
widely accessible to both on and off campus groups
wishing to host nightclub style events. Finally,
we are a venue for students/ student groups, a place
where they are able to contribute to the entertainment
and involvement of people on campus. |
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Organization
Positioning
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| Position:
Low cost |
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Benefit:
Provides better-funded events |
| Position:
Experienced Staff |
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Benefit:
Reduced client stress and worry |
| Position:
Accessible Venue |
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Benefit:
Variable-programming dates |
| Position:
On Campus |
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Benefit:
Close to a captive student audience |
| Position:
Access |
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Benefit:
An all-inclusive, ready-to-go, venue |
| Position:
Alternative |
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Benefit:
A safe environment for all students |
| Position:
Event Coordination |
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Benefit:
Ease of putting on an event |
| Experience
with nightclub events Provide groups with
guidance not found elsewhere |
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Marketing
Goals
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Goal:
Promote the venue, increasing awareness to both
clients and guests.
Measured by the number of student and social groups
involved in programming.
Goal: Strengthen community and university support
of the venue.
Measured in the number of event sponsorship.
Goal: Strengthen staff contribution to program.
Measured by the number of ideas presented and implemented
by staff/ employees.
Goal: To increase the number of student organization
club bookings per term.
Measured by an increase in the number of event booking
per term.
Goal: Bring new organizations to the club for organizations
use.
Measured by using a prior year comparison/ contrast
to gauge success.
Goal: Increase student awareness of venue.
Measured by the number of guests at the door and
whether they are above or below prior year.
Goal: Reach more student groups on campus.
Measured by the number of student groups bookings
(at least 1-2 per week.)
Goal: Involvement of dorms/ on campus living groups.
Measured by the number of bookings from these organizations
(4-5 per term). |
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Target
Market
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Market
A: Student groups, residence hall and Greek life.
Defined as clients.
Market B: Outside student organizations, staff,
facility, and community groups capable of scheduling
and operating events.
Market C: Patrons attending events. Defined as guests. |
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Marketing
Vehicles
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Market
A) student groups, residence halls and Greek life.
To tap this market we can attend and present at
fraternity and sorority intercourse meetings. Informing
event planners of the venue and also hosting promotion
events. Utilize student involvement as an informing
tool.
Market B) Outside organizations, staff, facility,
and community groups. To tap this market we will
utilize university and public media as well as community
word of mouth. Use for the World Wide Web and other
high-tech media.
Market C) Increase awareness through the use of
building and event signage. Using both on and off
campus media resources for event notification. |
