Memorial Union
Recreation Center Marketing Plan

Organization Identity

(What do you want to be?)
After hours hangout, place to relax and pass the time between classes. The place to host parties.

Organization Positioning

(What is your unique niche?)
Position: Bowling Benefit: Great Recreation, fun, leisure and social activity
Position: Billiards (Full Size) Benefit: Social, Competitive
Position: Arcade Benefit: DDR, fun, interactive

Marketing Goals

(What are your specific goals and how will your measure success?)
Goal: Increase customer usage
Measurement: Monitor reservation, monitor hourly counts
Goal: Distinguish MU Rec. Center from Dixon Rec. Center
Measurement: Reduced amount of confused people that call
Goal: Increase usage during traditionally slow times
Measurement: Hourly counts

Target Market

(Who would fit your niche and be interested in your benefits?)
Primary: Student groups, students, faculty & staff
Secondary: Community members & alumni

Marketing Vehicles

(The channel through which you communicate your benefits to your target market.)
Target Market: Student Groups
Channels: Fliers & Posters
Channels: Occasional Barometer Advertising

Target Market: Community Members
Channels: Word of Mouth
Channels: