Unit
Marketing Plans
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A
successful marketing plan takes into consideration:
• Product (Event)
• Place (Location & Timing)
• Price
• Promotion
Components
of the Memorial Union Marketing Plans
• Organization Identity
• Organization Positioning
• Organization Marketing Goals
• Organization Target Market
• Organization Promotion Vehicles
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The
aim of marketing is to make selling superfluous. Its aim
is to know and understand the consumer so well that the
product or service fits their needs and sell itself.
-Peter Drucker
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